9/5/2023 0 Comments What is whatsapp used forYour customers want to connect with businesses the same way they connect with their friends and family. These common customer experience pain points used to seem inevitable. Or the boredom brought on by a seemingly endless customer service wait time. You’ve likely experienced frustration caused by an impossible-to-find support center hotline. Why you should include WhatsApp marketing in your social strategy Keep reading to learn more about WhatsApp marketing and its role in your social media strategy. Marketing with WhatsApp can modernize your approach to customer care, helping you create stellar experiences that people remember and repeat. With over two billion active users, WhatsApp is more than likely where your customers connect with family, friends and maybe even your competitors across the globe. As of 2021, WhatsApp is the most popular global messenger app worldwide. WhatsApp marketing taps into the preferences of today’s always-on, digital-first consumer. Now, marketers can pull it off at scale with 1:1 messaging tools, like WhatsApp. Stand-out customer experiences still hinge on creating that sense of familiarity and personalization. The truth is, it’s not gone it’s just changing shape. In this era of accelerated digital transformation, the concept can feel like a thing of the past. Remember the feeling of “being a regular” somewhere? No shopping experience can compare to spending money with a company that knows who you are and what you like.
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